Case Study
AI-Powered Market Intelligence
A global consumer goods leader transformed their market analytics capabilities by implementing an AI solution that reduced analysis time and associated costs, while democratizing access to strategic insights across global markets.
The following two blocks only show on mobile and need to be toggled on/off (container > advanced > responsive conditions) to edit.
$B+
Annual Revenue
K+
Employees
Industry
Consumer Goods
Personal Care
Healthcare Products
Function
Marketing
Insights & Analytics
Brand Management
Technologies
Solutions Delivered
Custom AI Assistant
Automated Analytics
Market Share Analysis
Natural Language Insights
Problem
Manual market analysis consumed valuable analyst time and delayed strategic decision-making for global brand teams
Complex cross-market comparisons required specialized knowledge and consistent methodology
While all data was available in Power BI dashboards, business users still struggled to answer driver-related questions, taxing the analytics team with answering questions from the business
Global scale demanded standardized analysis across multiple countries and categories
Solution
Developed an AI-powered brand assistant combining automated market share analysis with interactive exploration
Built sophisticated data pipeline for harmonized global market data and customized Share analysis capabilities
Implemented natural language interface for intuitive exploration of sales drivers and competitive dynamics
Created proactive monitoring system to flag significant market changes and opportunities
Benefits
Delivered 450% ROI and saved 24,000 hours per year on global performance reporting
Transformed teams from report consumers to active data explorers with self-service analytics
Accelerated time-to-insight for critical market performance analysis
Ensured consistent methodology and calculations across global markets
Empowered strategic decision-making with real-time competitive intelligence
Use either the logo block or anonymous customer block.
Global Leader of Hygiene, Health, and Nutrition Products
$B+
Annual Revenue
K+
Employees
Industry
- Consumer Goods
- Personal Care
- Healthcare Products
Function
- Marketing
- Insights & Analytics
- Brand Management
Technologies
Solutions Delivered
- Custom AI Assistant
- Automated Analytics
- Market Share Analysis
- Natural Language Insights