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We’re Excited to Join the NielsenIQ Partner Network

I’m thrilled that AnswerRocket has joined the NielsenIQ Partner Network. Why? Let’s start with the facts: That’s why this partnership is great; everyone involved is bringing incredible resources, insights, and aspirations to the table. Our partnership is especially timely, given the current landscape for leading consumer goods manufacturers. To stay competitive, CPGs need to identify

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It’s Cool That Gartner Thinks AnswerRocket is a Cool Vendor

I’m thrilled that Gartner recently named AnswerRocket a Cool Vendor in Analytics. To be recognized by a worldwide leader in business technology research and consulting validates the hard work of our team and the support of our customers. But I was also intrigued why Gartner recognizes Cool Vendors. I love the association – but I wondered why the

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AI and the Evolution of Natural Language Computing

This post originally appeared on DataInformed. Alan Turing (you know, the guy who decided computers only needed 0s and 1s) thought that the ultimate test of a machine’s intelligence is whether it can hold a conversation with a person. If the machine has intelligence, the person will be fooled into believing that a human mind

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Top 9 Business Intelligence and Analytics Trends for 2016

Breaking Down Business Intelligence Business intelligence is a broad term that encompasses the technology and techniques that companies use for data analysis. Get a better grasp on business intelligence, BI tools, and where AnswerRocket fits in with this BI guide. Table of Contents 1. What is Business Intelligence? 2. Business Intelligence and Data 3. Business Intelligence

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Data-Driven Marketing: 4 Ways To Build Your Team

Your leadership expects this year to be a watershed moment for digital marketing. According to a recent Forbes Insight study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success. And it’s more than just lip service. More than half of the respondents said they plan to invest from $25M to $100M in data

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Search-Driven Analytics for Workforce Management

Business intelligence adoption has struggled to get past 25 percent. The arena of workforce management is no different and has likely lagged behind even these statistics. Companies have struggled with traditional business intelligence tools like Microstrategy and Business Objects to answer questions like: Can you answer these questions on a traditional reporting or dashboard tool? Perhaps,

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Natural Language Data Discovery and Visualization

AnswerRocket enables self service big data exploration and visualization. Despite the proliferation of self service analytics tools, enterprises still struggle with democratizing their data. To answer unanticipated questions, users must enlist the help of technical resources. And wait. We think there is a better way. AnswerRocket empowers people to access their enterprise data without technical

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