As the volume of business data has grown in recent years, so too have expectations surrounding the performance and value of analytics tools. Fortunately, thanks in large part to AI and machine learning, a handful of analytics tools have risen to the occasion. Historically, an enterprise-level CPG would work with a traditional business intelligence (BI) […]
View all content by AnswerRocket on the topic of CPG (Consumer Packaged Goods).
CPGs can harness the power of AI to better understand their data, eliminate the grunt work of routine reporting, and focus their efforts on strategic growth planning. In this LEAD Conference webinar, sponsored by CPGmatters, AnswerRocket SVP Pete Reilly explains how AI-driven analytics platforms like AnswerRocket can help CPG professionals answer key business questions like
If you have spent any time using a business intelligence tool, you get the complaints about the traditional software. As a business person, there is this seemingly insurmountable barrier between the questions you have and the data you need to analyze to get your answers. It’s frustrating and ineffective. Valid questions often go unasked, and