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We’re Excited to Join the NielsenIQ Partner Network

I’m thrilled that AnswerRocket has joined the NielsenIQ Partner Network. Why? Let’s start with the facts: That’s why this partnership is great; everyone involved is bringing incredible resources, insights, and aspirations to the table. Our partnership is especially timely, given the current landscape for leading consumer goods manufacturers. To stay competitive, CPGs need to identify […]

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It’s Cool That Gartner Thinks AnswerRocket is a Cool Vendor

I’m thrilled that Gartner recently named AnswerRocket a Cool Vendor in Analytics. To be recognized by a worldwide leader in business technology research and consulting validates the hard work of our team and the support of our customers. But I was also intrigued why Gartner recognizes Cool Vendors. I love the association – but I wondered why the

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4 Ways NLQ Meets Your Needs Without You Even Asking

Imagine having to speak a different language to ask someone a question. If you remember struggling to recall how to ask to go to the bathroom in a foreign language class, you know how frustrating this can be. If your business intelligence software doesn’t have natural language query, every request you make could be just

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Curiosity, Analytics, and Your Bottom Line

This post originally appeared on TDWI Upside. Curiosity — the desire to dig in and learn more — sounds like a luxury or, at worst, a waste of time to some business leaders, like an R&D project without end or payoff. However, if employees have the right environment to explore their business — and it yields

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3 Data Problems Heard at Gartner’s 2016 BI & Analytics Summit

Stepping into the Gartner Business Intelligence and Analytics Summit last month, I was hit with bright lights, large logos, and the unmistakable scent of new carpet. The largest booths – showcasing the traditional powerhouses of BI – were decked out in extra plush carpet. While our booth didn’t have the extra padding, we did have

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Data-Driven Marketing: 4 Ways To Build Your Team

Your leadership expects this year to be a watershed moment for digital marketing. According to a recent Forbes Insight study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success. And it’s more than just lip service. More than half of the respondents said they plan to invest from $25M to $100M in data

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