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Data Democratization

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Max’s CPG Resume

CONTACT INFO www.answerrocket.com/cpg Anywhere, Anytime POWERED BY AnswerRocket OpenAI GPT-4 USE CASES ANALYZE DATA FROM EXPERIENCE Category & Brand Insights Assistant | Fortune 500 Global Beverage Leader March 2023-Present Automating over a dozen analytics workflows for a Fortune 500 global beverage leader, reducing time to insights by 80% and empowering decision-makers to respond quickly to

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Meet Max, a GenAI Copilot for CPG Teams

Chat with Max for 10x faster insights on your CPG data with generative AI Drive brand and category growth with the power of AI Analytics Analyze CPG data just by chatting Chat with Max to gain valuable insights on your brand, category, market, and customer data – anywhere, anytime. Our integration with OpenAI’s GPT-4 LLM

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Unlocking the Power of Generative AI with AnswerRocket

Unlocking the Power of Generative AI with AnswerRocket: A Conversation with Our CTO, Mike Finley Introduction In today’s rapidly evolving business landscape, data-driven decision-making is paramount. Enterprise organizations require advanced tools and technologies to harness the full potential of their data. One such solution that stands out is AnswerRocket, a platform that integrates generative AI

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Past Event: AnswerRocket at Big Data LDN

The show was September 20-21, 2023 at Olympia London. We really enjoyed being a Platinum Sponsor of this event, and connecting with so many great people while we were there! What is Big Data LDN? The UK’s leading data, analytics and AI event. Big Data LDN (London) is the UK’s leading free to attend data, analytics & AI

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Transform CPG Analytics with AnswerRocket: Max, the AI Assistant for Accelerated Insights

In this interview, Ryan Goodpaster, Enterprise Account Executive at AnswerRocket, highlights our focus on helping customers obtain rapid insights from their enterprise data. We do this by using advanced techniques such as natural language processing, natural language generation, AI, machine learning, model integration, and GPT (Generative Pre-trained Transformer). Specializing in consumer goods, AnswerRocket’s expertise extends to uncovering

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The Future of LLMs: Embracing a Multi-Model World

In the world of data analytics, large language models (LLMs) have changed how we understand and process natural language. These models, like OpenAI‘s GPT-4, can generate coherent text and perform language-related tasks. Recent advancements in LLMs have sparked interest and opened new possibilities for businesses. However, relying on a single dominant model may not be the

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Max: Relieving Data Analysis Pain Points

Joey Gaspierik, AnswerRocket Enterprise Accounts, is on the front lines working with customers every day to understand the pain points of data analysis within their organizations. Since its inception, AnswerRocket has strived to make it easy for business users to explore, analyze, and discover insights from their data.  The existing augmented analytics solution has done

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What Analytics Leaders Can Learn from ChatGPT

5 tips for creating a groundswell of analytics adoption within your organization. ChatGPT Enters the Scene ChatGPT launched in November 2022 and within 5 days it had reached one million users, shattering every previously held record by an online service. Users piled on to create free accounts and dive into the new technology headfirst. Some were

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Driving BI & Analytics Adoption with ChatGPT

How large language models help solve the age-old issue of low adoption across organizations. The Data Democratization Dream For those who recognize the power of data-driven decisions in business, the “data dream” typically looks something like this: Plentiful, rich data with insights to unlock future success. A business intelligence or analytics platform to analyze the

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ChatGPT & AI: Accelerating Category Insights

A recap of AnswerRocket’s Emerging Technology Session from the 2023 CMA|SIMA Show AnswerRocket was excited to be a platinum sponsor of the 2023 Category Management and Shopper Insights Conference at Caesars Palace. It’s an event we look forward to each year and this was our fifth year participating. We were pleased to meet and network with many

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Panel Data Insights: Key to Unlocking Growth

Do you ever feel like you’re running in circles trying to unlock growth? We know the challenges that category and brand managers face to deliver sustainable, profitable brand performance. Using CPG analytics to find positive trends and actionable consumer insights can be difficult. But it doesn’t have to be! By leveraging panel data, smart marketers

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Getting Actionable Insights with Brand Performance Analysis

Understanding brand performance is critical for brand and category managers. It’s the foundation for decision-making, for setting a strategy that helps them drive growth and win shelf space. To reach effective brand analysis, pressing questions must be answered promptly: Yet, answering these questions is often easier said than done. Data stays underutilized in “data lakes”

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Solving for Data Science Unicorns and the Last Mile Problem

It’s no secret that data scientists are in demand. These professionals leverage their understanding of the business’s needs to build models that solve specific problems. This advanced form of analysis requires extensive knowledge of machine learning, statistics, and the business data— skills outside the scope of a typical data analyst. While these skill sets are

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Promise and Peril: How Augmented Analytics Can Help CPGs & Retailers Navigate the Post-COVID World

Topic: Join Ada Gil, former Unilever marketing director, to learn how CPGs and retailers can capitalize on the new opportunities and avoid the dangerous pitfalls of COVID-19. With the power of augmented analytics, CPGs and retailers can make sense of unprecedented data and quickly adapt to new consumer behavior patterns. CPGs and retailers can’t operate

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Product Category Analysis: How to Determine Performance Drivers

Category analysis should ultimately enable category teams to make better decisions and drive brand growth. In order to do so, category teams must understand what’s driving business performance. Performance drivers dictate where category teams can take actionable steps that will result in the greatest potential impact. With the uncertainty of COVID-19, this degree of precision

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5 Ways Retailers & CPGs Can Adapt and Grow During COVID-19

COVID-19 has ushered in ten years of change in one. For retailers and CPGs, understanding this change is essential. Before COVID-19, businesses with a loose handle on their business performance might have missed 1-2% of top-line growth opportunities. Now, drastic shifts, stressed processes, and the speed of change have compounded the situation, putting closer to

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The Cure for Data Dysfunction

See how fast AnswerRocket can enable your team to make better, data-driven decisions. Identifying the Problem At many companies, the approach to business intelligence and analytics is inefficient and unscalable. Worse, most people don’t recognize that this is a problem. Even fewer realize that there’s a simple solution. Check Your Symptoms Mark which of these

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3 Ways Advanced Analytics Tech Resolves Business Challenges

In the scope of analytics, AI is a disruptive technology that’s leading the direction of modern business intelligence (BI) platforms. As BI develops, companies are also investing in their data— from storage in data lakes and warehouses, to systems that clean and structure data, to the roles and functions that support the data analytics pipeline.

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Data Storytelling – Explained

Data storytelling is a method of taking complicated data analyses and presenting them in a way that is tailor fit to the intended audience in order to assist in complex business decision-making. Gartner defines data storytelling as “visualization + narrative + context”. In the past, data storytelling was a data analysis method restricted to data scientists

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The State of AI in Business Intelligence: The Features You Should Look for Today

AI can be an elusive technology, given that it encompasses a broad range of features and implementations. And when it comes to business intelligence tools, it can be difficult to parse through AI buzzwords and understand the features that are actually available today. Even more so, it’s a challenge to understand what AI can pragmatically

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3-Step Process for Selecting the Right Data Analytics Software for Your CPG

As the volume of business data has grown in recent years, so too have expectations surrounding the performance and value of analytics tools. Fortunately, thanks in large part to AI and machine learning, a handful of analytics tools have risen to the occasion. Historically, an enterprise-level CPG would work with a traditional business intelligence (BI)

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RCAS 2019: 4 Takeaways on Digital Transformation

The Retail Consumer Goods and Analytics Summit 2019, hosted by Consumer Goods Technology, was buzzing with the possibilities of disruptive technology. AI and machine learning solutions in particular held the spotlight across the keynote speeches and general sessions. These transformative technologies carry immense potential for consumer goods companies and retailers, but they can also fundamentally shift

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The AI Opportunity: How CPGs Can Turn Speed Into Growth

Topic: CPGs can leverage the power of AI to understand the story in their data, eliminate the grunt work of routine reporting, and focus their efforts on strategic growth planning. With AI-powered automation of analysis, CPG professionals can receive a full breakdown of the actions that will impact your bottom line the most. Learn how

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