Data Driven

View all content by AnswerRocket on the topic of Data Driven decision making.

The SKU Rationalization Guide: Optimize Your Product Portfolio

In the years immediately following the COVID-19 pandemic, businesses grappled with its lasting impacts. The unprecedented circumstances of those years have challenged the ability of companies to make accurate predictions, meet evolving consumer expectations, and effectively assess performance. In the Consumer Packaged Goods (CPGs) and retail industries, the landscape was incredibly complex. Supply chain disruptions […]

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Transform CPG Analytics with AnswerRocket: Max, the AI Assistant for Accelerated Insights

In this interview, Ryan Goodpaster, Enterprise Account Executive at AnswerRocket, highlights our focus on helping customers obtain rapid insights from their enterprise data. We do this by using advanced techniques such as natural language processing, natural language generation, AI, machine learning, model integration, and GPT (Generative Pre-trained Transformer). Specializing in consumer goods, AnswerRocket’s expertise extends to uncovering

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Discover AnswerRocket: Unlocking the Power of AI for Your Enterprise Data Analysis

We talked to our own Ryan Goodpaster, Enterprise Accounts, and discussed how AnswerRocket utilizes natural language processing, AI, machine learning, and GPT to help customers gain rapid insights from their enterprise data. AnswerRocket aims to tackle the challenge of time-consuming data analysis and empower analysts to focus on strategic decision-making. Watch the video below or read

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5 Ways Retailers & CPGs Can Adapt and Grow During COVID-19

COVID-19 has ushered in ten years of change in one. For retailers and CPGs, understanding this change is essential. Before COVID-19, businesses with a loose handle on their business performance might have missed 1-2% of top-line growth opportunities. Now, drastic shifts, stressed processes, and the speed of change have compounded the situation, putting closer to

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3-Step Process for Selecting the Right Data Analytics Software for Your CPG

As the volume of business data has grown in recent years, so too have expectations surrounding the performance and value of analytics tools. Fortunately, thanks in large part to AI and machine learning, a handful of analytics tools have risen to the occasion. Historically, an enterprise-level CPG would work with a traditional business intelligence (BI)

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How AI and Augmented Analytics Can Transform the CPG Industry

If you have spent any time using a business intelligence tool, you get the complaints about the traditional software. As a business person, there is this seemingly insurmountable barrier between the questions you have and the data you need to analyze to get your answers. It’s frustrating and ineffective. Valid questions often go unasked, and

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6 Brilliant Ways to Convince Your Boss to Invest in Business Intelligence

To you, purchasing new business intelligence software makes perfect sense. Your team is tearing their hair out with the outdated and overly complicated tool (or tools) you’re currently using. You know this isn’t a scalable business model, and you know there are better options in the market. But maybe your executives are convinced your current

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5 Marketing Metrics That Pop as Data Visualizations

Your business is more complex than just sales, website traffic, conversion rates, and other fundamental marketing metrics. Today’s marketers need more sophisticated ways of measuring their business. The best way to present these analytics snapshots? With data visualizations. “Dataviz has been an imperative for competitive companies,” says Scott Berinato, author of Good Charts. “Those that don’t have a

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It’s Cool That Gartner Thinks AnswerRocket is a Cool Vendor

I’m thrilled that Gartner recently named AnswerRocket a Cool Vendor in Analytics. To be recognized by a worldwide leader in business technology research and consulting validates the hard work of our team and the support of our customers. But I was also intrigued why Gartner recognizes Cool Vendors. I love the association – but I wondered why the

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2017 Gartner Data & Analytics Summit: What Was Most Relevant?

Wrapping up an exciting – and busy! – trip to Grapevine, Texas, for this year’s Gartner Data & Analytics Summit, I could only think how our product is making waves. We saw that reaction firsthand when we demonstrated AnswerRocket in Gartner’s Innovative BI in Action session on the first day. And for the next several

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4 Ways NLQ Meets Your Needs Without You Even Asking

Imagine having to speak a different language to ask someone a question. If you remember struggling to recall how to ask to go to the bathroom in a foreign language class, you know how frustrating this can be. If your business intelligence software doesn’t have natural language query, every request you make could be just

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Curiosity, Analytics, and Your Bottom Line

This post originally appeared on TDWI Upside. Curiosity — the desire to dig in and learn more — sounds like a luxury or, at worst, a waste of time to some business leaders, like an R&D project without end or payoff. However, if employees have the right environment to explore their business — and it yields

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Why the Future of Business Looks Like Formula One

This weekend’s Monaco Grand Prix not only was a victory for driver Lewis Hamilton but also showcased the importance of data-driven decision making in Formula One. Teammate Nico Rosberg yielded to Hamilton after their Mercedes strategists calculated that the current World Drivers’ Championship leader didn’t have a realistic chance of winning. Hamilton also used a bold tire-switching

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Your Company Needs More Toddlers

Mother’s Day gets me nostalgic for when my children were younger. I seem to remember the adorable handprint art and cute footie jammies more than the diaper changes and overnight wake-ups. But I haven’t quite forgotten the non-stop questions. Toddlers ask nearly 300 questions per day, according to a British study. That’s an average of 23

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3 Data Problems Heard at Gartner’s 2016 BI & Analytics Summit

Stepping into the Gartner Business Intelligence and Analytics Summit last month, I was hit with bright lights, large logos, and the unmistakable scent of new carpet. The largest booths – showcasing the traditional powerhouses of BI – were decked out in extra plush carpet. While our booth didn’t have the extra padding, we did have

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Data Analytics Tools Need Consumer-Driven Simplicity

Name a consumer technology from the past 10 years you can’t live without. Maybe it’s your smartphone. Your Fitbit or other wearable. Or your social media feed. Each is a technical marvel. Get an alert with the score the second the game ends. Study your sleep patterns. Share a video with anybody in the world.

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Data-Driven Marketing: 4 Ways To Build Your Team

Your leadership expects this year to be a watershed moment for digital marketing. According to a recent Forbes Insight study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success. And it’s more than just lip service. More than half of the respondents said they plan to invest from $25M to $100M in data

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