Data

View all content by AnswerRocket on the topic of data.

Getting Actionable Insights with Brand Performance Analysis

Understanding brand performance is critical for brand and category managers. It’s the foundation for decision-making, for setting a strategy that helps them drive growth and win shelf space. To reach effective brand analysis, pressing questions must be answered promptly: Yet, answering these questions is often easier said than done. Data stays underutilized in “data lakes”

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Solving for Data Science Unicorns and the Last Mile Problem

It’s no secret that data scientists are in demand. These professionals leverage their understanding of the business’s needs to build models that solve specific problems. This advanced form of analysis requires extensive knowledge of machine learning, statistics, and the business data— skills outside the scope of a typical data analyst. While these skill sets are

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Data Science as a Service: Navigating Post-COVID Uncertainty

As businesses look to a post-COVID world, uncertainty remains a significant challenge. Will consumer behavior return to normal, and when? What’s the outlook on consumer confidence? How long will COVID trends last, and what does that mean for business performance? Answering these questions can be the difference between a growth-oriented, proactive strategy and floundering, reactive

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The Cure for Data Dysfunction

See how fast AnswerRocket can enable your team to make better, data-driven decisions. Identifying the Problem At many companies, the approach to business intelligence and analytics is inefficient and unscalable. Worse, most people don’t recognize that this is a problem. Even fewer realize that there’s a simple solution. Check Your Symptoms Mark which of these

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3 Reasons to Rethink Your FMCG Analytics

The fast moving consumer goods (FMCG) industry has undergone a series of changes culminating in a complex, data-rich marketplace. With omnichannel sales and marketing, people have more choices than ever before about where they’ll spend their money and how they’ll engage with brands. Plus, connected consumers have access to tons of product information at their fingertips,

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6 Brilliant Ways to Convince Your Boss to Invest in Business Intelligence

To you, purchasing new business intelligence software makes perfect sense. Your team is tearing their hair out with the outdated and overly complicated tool (or tools) you’re currently using. You know this isn’t a scalable business model, and you know there are better options in the market. But maybe your executives are convinced your current

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5 Marketing Metrics That Pop as Data Visualizations

Your business is more complex than just sales, website traffic, conversion rates, and other fundamental marketing metrics. Today’s marketers need more sophisticated ways of measuring their business. The best way to present these analytics snapshots? With data visualizations. “Dataviz has been an imperative for competitive companies,” says Scott Berinato, author of Good Charts. “Those that don’t have a

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It’s Cool That Gartner Thinks AnswerRocket is a Cool Vendor

I’m thrilled that Gartner recently named AnswerRocket a Cool Vendor in Analytics. To be recognized by a worldwide leader in business technology research and consulting validates the hard work of our team and the support of our customers. But I was also intrigued why Gartner recognizes Cool Vendors. I love the association – but I wondered why the

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2017 Gartner Data & Analytics Summit: What Was Most Relevant?

Wrapping up an exciting – and busy! – trip to Grapevine, Texas, for this year’s Gartner Data & Analytics Summit, I could only think how our product is making waves. We saw that reaction firsthand when we demonstrated AnswerRocket in Gartner’s Innovative BI in Action session on the first day. And for the next several

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4 Ways NLQ Meets Your Needs Without You Even Asking

Imagine having to speak a different language to ask someone a question. If you remember struggling to recall how to ask to go to the bathroom in a foreign language class, you know how frustrating this can be. If your business intelligence software doesn’t have natural language query, every request you make could be just

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Curiosity, Analytics, and Your Bottom Line

This post originally appeared on TDWI Upside. Curiosity — the desire to dig in and learn more — sounds like a luxury or, at worst, a waste of time to some business leaders, like an R&D project without end or payoff. However, if employees have the right environment to explore their business — and it yields

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Why the Future of Business Looks Like Formula One

This weekend’s Monaco Grand Prix not only was a victory for driver Lewis Hamilton but also showcased the importance of data-driven decision making in Formula One. Teammate Nico Rosberg yielded to Hamilton after their Mercedes strategists calculated that the current World Drivers’ Championship leader didn’t have a realistic chance of winning. Hamilton also used a bold tire-switching

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Your Company Needs More Toddlers

Mother’s Day gets me nostalgic for when my children were younger. I seem to remember the adorable handprint art and cute footie jammies more than the diaper changes and overnight wake-ups. But I haven’t quite forgotten the non-stop questions. Toddlers ask nearly 300 questions per day, according to a British study. That’s an average of 23

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3 Data Problems Heard at Gartner’s 2016 BI & Analytics Summit

Stepping into the Gartner Business Intelligence and Analytics Summit last month, I was hit with bright lights, large logos, and the unmistakable scent of new carpet. The largest booths – showcasing the traditional powerhouses of BI – were decked out in extra plush carpet. While our booth didn’t have the extra padding, we did have

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Data Analytics Tools Need Consumer-Driven Simplicity

Name a consumer technology from the past 10 years you can’t live without. Maybe it’s your smartphone. Your Fitbit or other wearable. Or your social media feed. Each is a technical marvel. Get an alert with the score the second the game ends. Study your sleep patterns. Share a video with anybody in the world.

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Top 9 Business Intelligence and Analytics Trends for 2016

Breaking Down Business Intelligence Business intelligence is a broad term that encompasses the technology and techniques that companies use for data analysis. Get a better grasp on business intelligence, BI tools, and where AnswerRocket fits in with this BI guide. Scroll down to learn more. Click To Scroll Down Table of Contents 1. What is Business

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Data-Driven Marketing: 4 Ways To Build Your Team

Your leadership expects this year to be a watershed moment for digital marketing. According to a recent Forbes Insight study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success. And it’s more than just lip service. More than half of the respondents said they plan to invest from $25M to $100M in data

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Natural Language Search on Retail Big Data

Jet Ski on Your Data Lake – Natural Language Query on Hadoop from Pete Reilly on  The growth of big data has created a whole new set of challenges. Namely, the ability for expanding groups of users to leverage this data to drive profitable action. Self-service analytics has been talked about for decades, but only a handful of

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Natural Language Data Discovery and Visualization

AnswerRocket enables self service big data exploration and visualization. Despite the proliferation of self service analytics tools, enterprises still struggle with democratizing their data. To answer unanticipated questions, users must enlist the help of technical resources. And wait. We think there is a better way. AnswerRocket empowers people to access their enterprise data without technical

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