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Decision Intelligence

AnswerRocket content in the Decision Intelligence Category.

Post-Pandemic Lessons Learned: Harness AI for CPG & Retail Growth Amid Crisis

Looking back four years later, we can see the landscape of Consumer Packaged Goods (CPG) and retail underwent a seismic shift. The pandemic compressed a decade of change into a mere year, radically altering consumer behaviors and business strategies. In times of crisis such as this, how can businesses not only adapt but thrive? Our […]

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Max’s CPG Resume

CONTACT INFO POWERED BY USE CASES ANALYZE DATA FROM EXPERIENCE Category & Brand Insights Assistant | Fortune 500 Global Beverage Leader March 2023-Present Automating over a dozen analytics workflows for a Fortune 500 global beverage leader, reducing time to insights by 80% and empowering decision-makers to respond quickly to changes in market share and brand

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Meet Max, a GenAI Assistant for CPG Teams

Chat with Max for 10x faster insights on your CPG data with generative AI Drive brand and category growthwith the power of AI Analytics Analyze CPG data just by chatting Chat with Max to gain valuable insights on your brand, category, market, and customer data – anywhere, anytime. Our integration with OpenAI’s GPT-4 LLM lets

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Past Event: AnswerRocket at Big Data LDN

The show was September 20-21, 2023 at Olympia London. We really enjoyed being a Platinum Sponsor of this event, and connecting with so many great people while we were there! What is Big Data LDN? The UK’s leading data, analytics and AI event. Big Data LDN (London) is the UK’s leading free to attend data, analytics & AI

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Panel Data Insights: Key to Unlocking Growth

Do you ever feel like you’re running in circles trying to unlock growth? We know the challenges that category and brand managers face to deliver sustainable, profitable brand performance. Using CPG analytics to find positive trends and actionable consumer insights can be difficult. But it doesn’t have to be! By leveraging panel data, smart marketers

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Hit Your Ecommerce Sales Goals By Optimizing AOV

Running an ecommerce store is complex and requires analyzing many different metrics that indicate how your store is performing over time. One of the most important metrics that ecommerce store owners need to pay attention to is Average Order Value (AOV). Average Order Value shows you the amount your customers spend on average for each

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How AI is Powering the Next Wave of CPG Analytics

Topic: CPGs and FMCGs need to understand their data and insights. Augmented analytics is disrupting how businesses access this vital information. Learn how augmented analytics automates time-consuming analysis and leverages natural language to power insights that CPGs can use to get an edge over their competition. Speakers:

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Using Augmented Analytics to Gain a Competitive Business Advantage

Topic: Augmented analytics is the combination of natural language generation and machine learning to automate insights. In practical terms, this means businesses can leverage the power of machines to analyze their data in seconds, so employees can spend more time setting business strategy instead of playing catch-up. Speakers:

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Getting Actionable Insights with Brand Performance Analysis

Understanding brand performance is critical for brand and category managers. It’s the foundation for decision-making, for setting a strategy that helps them drive growth and win shelf space. To reach effective brand analysis, pressing questions must be answered promptly: Yet, answering these questions is often easier said than done. Data stays underutilized in “data lakes”

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Promise and Peril: How Augmented Analytics Can Help CPGs & Retailers Navigate the Post-COVID World

Topic: Join Ada Gil, former Unilever marketing director, to learn how CPGs and retailers can capitalize on the new opportunities and avoid the dangerous pitfalls of COVID-19. With the power of augmented analytics, CPGs and retailers can make sense of unprecedented data and quickly adapt to new consumer behavior patterns. CPGs and retailers can’t operate

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Product Category Analysis: How to Determine Performance Drivers

Category analysis should ultimately enable category teams to make better decisions and drive brand growth. In order to do so, category teams must understand what’s driving business performance. Performance drivers dictate where category teams can take actionable steps that will result in the greatest potential impact. With the uncertainty of COVID-19, this degree of precision

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5 Ways Retailers & CPGs Can Adapt and Grow During COVID-19

COVID-19 has ushered in ten years of change in one. For retailers and CPGs, understanding this change is essential. Before COVID-19, businesses with a loose handle on their business performance might have missed 1-2% of top-line growth opportunities. Now, drastic shifts, stressed processes, and the speed of change have compounded the situation, putting closer to

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The Future of Decision-Making: Empowering The Post-COVID Workforce with Automated Analytics

Topic: COVID-19 has forced businesses to enact digital transformation years earlier than they’d planned. With so many changes to consumer behavior, teams need tools that can help them sort through vast amounts of data, identify growth opportunities with precision, and quickly understand trends– and to be competitive, this analysis must happen fast. Learn how automation

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Digital Transformation in the Midst of COVID-19

The impact of COVID-19 on the workplace is undeniable. In the past few weeks, companies around the world have abruptly shut down their offices and moved their workforces to remote work with no clear end in sight. A sweeping economic downturn further complicates matters, as hard-hit industries face unprecedented shifts in operations. To manage these

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The Cure for Data Dysfunction

See how fast AnswerRocket can enable your team to make better, data-driven decisions. Identifying the Problem At many companies, the approach to business intelligence and analytics is inefficient and unscalable. Worse, most people don’t recognize that this is a problem. Even fewer realize that there’s a simple solution. Check Your Symptoms Mark which of these

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3 Ways Advanced Analytics Tech Resolves Business Challenges

In the scope of analytics, AI is a disruptive technology that’s leading the direction of modern business intelligence (BI) platforms. As BI develops, companies are also investing in their data— from storage in data lakes and warehouses, to systems that clean and structure data, to the roles and functions that support the data analytics pipeline.

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Data Analytics and Machine Learning: Let’s Talk Basics

As consumer data grows, so too do the opportunities to better understand and target customers and prospects. To capitalize on this data, businesses must frame their approach strategically. After all, having the data is not enough to: Business leaders understand the value of data that’s tailored to each function and the role analytics tools play

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The State of AI in Business Intelligence: The Features You Should Look for Today

AI can be an elusive technology, given that it encompasses a broad range of features and implementations. And when it comes to business intelligence tools, it can be difficult to parse through AI buzzwords and understand the features that are actually available today. Even more so, it’s a challenge to understand what AI can pragmatically

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3-Step Process for Selecting the Right Data Analytics Software for Your CPG

As the volume of business data has grown in recent years, so too have expectations surrounding the performance and value of analytics tools. Fortunately, thanks in large part to AI and machine learning, a handful of analytics tools have risen to the occasion. Historically, an enterprise-level CPG would work with a traditional business intelligence (BI)

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The AI Opportunity: How CPGs Can Turn Speed Into Growth

Topic: CPGs can leverage the power of AI to understand the story in their data, eliminate the grunt work of routine reporting, and focus their efforts on strategic growth planning. With AI-powered automation of analysis, CPG professionals can receive a full breakdown of the actions that will impact your bottom line the most. Learn how

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Top 3 Takeaways From the Category Management and Shopper Insights Conference

Conferences are hectic. Attendees split their time between different sessions and workshops, all while navigating aisles of booths and vendors. When the rush dies down, it can be easy to settle back into the daily grind. After attending the CMA/SIMA Conference in February 2019, I didn’t want to forget any of the insights shared by

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Gartner Data and Analytics Summit 2019: A Rundown of Our Events

The Gartner Data and Analytics Summit 2019 is rapidly approaching. We’re gearing up for March 17th and can’t wait to make waves in Orlando. Specifically, we’re excited to build connections with other participants in the data and analytics space and learn more about the business challenges that AI can solve. We’ve got a lot on the docket

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