I’ve been reflecting on the successes and challenges of this past year, to help plan for the future. I’ve also dusted off my mission statement (yes, I have one). I won’t bore you with the details, but I often consider a passage from Stephen R. Covey’s The Seven Habits of Highly Effective People. In Habit 2: […]
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Your leadership expects this year to be a watershed moment for digital marketing. According to a recent Forbes Insight study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success. And it’s more than just lip service. More than half of the respondents said they plan to invest from $25M to $100M in data