Between the explosion of data available in recent years and continued advancements in business intelligence (BI), your consumer packaged goods (CPG) company is likely well-positioned for an analytics overhaul. In the marketing analytics space in particular, there is plenty of opportunity for improvement and growth, and you can bet that your competition is taking full […]
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Your business is more complex than just sales, website traffic, conversion rates, and other fundamental marketing metrics. Today’s marketers need more sophisticated ways of measuring their business. The best way to present these analytics snapshots? With data visualizations. “Dataviz has been an imperative for competitive companies,” says Scott Berinato, author of Good Charts. “Those that don’t have a
This weekend’s Monaco Grand Prix not only was a victory for driver Lewis Hamilton but also showcased the importance of data-driven decision making in Formula One. Teammate Nico Rosberg yielded to Hamilton after their Mercedes strategists calculated that the current World Drivers’ Championship leader didn’t have a realistic chance of winning. Hamilton also used a bold tire-switching
Mother’s Day gets me nostalgic for when my children were younger. I seem to remember the adorable handprint art and cute footie jammies more than the diaper changes and overnight wake-ups. But I haven’t quite forgotten the non-stop questions. Toddlers ask nearly 300 questions per day, according to a British study. That’s an average of 23
I’ve been reflecting on the successes and challenges of this past year, to help plan for the future. I’ve also dusted off my mission statement (yes, I have one). I won’t bore you with the details, but I often consider a passage from Stephen R. Covey’s The Seven Habits of Highly Effective People. In Habit 2:
Your leadership expects this year to be a watershed moment for digital marketing. According to a recent Forbes Insight study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success. And it’s more than just lip service. More than half of the respondents said they plan to invest from $25M to $100M in data