Storytelling

View all content by AnswerRocket on the topic of using data to tell a story.

ChatGPT & AI: Accelerating Category Insights

A recap of AnswerRocket’s Emerging Technology Session from the 2023 CMA|SIMA Show AnswerRocket was excited to be a platinum sponsor of the 2023 Category Management and Shopper Insights Conference at Caesars Palace. It’s an event we look forward to each year and this was our fifth year participating. We were pleased to meet and network with many […]

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Panel Data Insights: Key to Unlocking Growth

Do you ever feel like you’re running in circles trying to unlock growth? We know the challenges that category and brand managers face to deliver sustainable, profitable brand performance. Using CPG analytics to find positive trends and actionable consumer insights can be difficult. But it doesn’t have to be! By leveraging panel data, smart marketers

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Data Storytelling – Explained

Data storytelling is a method of taking complicated data analyses and presenting them in a way that is tailor fit to the intended audience in order to assist in complex business decision-making. Gartner defines data storytelling as “visualization + narrative + context”. In the past, data storytelling was a data analysis method restricted to data scientists

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