Strategy

View all content by AnswerRocket on the topic of strategy.

ChatGPT: Artificial Intelligence for Everyone

How ChatGPT changed the Artificial Intelligence playing field forever. ChatGPT has done more to bring AI to the masses in the last 4 months than we’ve seen in the last decade. By offering access at no cost to everyday users, ChatGPT is encouraging widespread adoption and use by any-and-everyone. This effectively removes the “shroud of

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ChatGPT & AI: Accelerating Category Insights

A recap of AnswerRocket’s Emerging Technology Session from the 2023 CMA|SIMA Show AnswerRocket was excited to be a platinum sponsor of the 2023 Category Management and Shopper Insights Conference at Caesars Palace. It’s an event we look forward to each year and this was our fifth year participating. We were pleased to meet and network with many

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Understand KPI Changes with Driver Analysis

How many times have you reviewed a report and dashboard and wondered why a metric has gone up or down? Staying on top of your business key performance indicators (KPIs) is challenging. When metrics shift, it takes time, effort, and guesswork to figure out what might be driving changes in the business. This headache is

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Panel Data Insights: Key to Unlocking Growth

Do you ever feel like you’re running in circles trying to unlock growth? We know the challenges that category and brand managers face to deliver sustainable, profitable brand performance. Using CPG analytics to find positive trends and actionable consumer insights can be difficult. But it doesn’t have to be! By leveraging panel data, smart marketers

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3-Step Process for Selecting the Right Data Analytics Software for Your CPG

As the volume of business data has grown in recent years, so too have expectations surrounding the performance and value of analytics tools. Fortunately, thanks in large part to AI and machine learning, a handful of analytics tools have risen to the occasion. Historically, an enterprise-level CPG would work with a traditional business intelligence (BI)

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Top 3 Insights from the FMI Midwinter Conference

The FMI Midwinter Conference united forward-thinking executives from leading grocery and CPG companies, and I was thrilled to hear their insights into the industry landscape. Following the conference, I got the sense that grocery stores and supermarkets are on tornado watch. There are storms lurking on the horizon, the possibilities of drastic change and opportunity

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6 Brilliant Ways to Convince Your Boss to Invest in Business Intelligence

To you, purchasing new business intelligence software makes perfect sense. Your team is tearing their hair out with the outdated and overly complicated tool (or tools) you’re currently using. You know this isn’t a scalable business model, and you know there are better options in the market. But maybe your executives are convinced your current

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Curiosity, Analytics, and Your Bottom Line

This post originally appeared on TDWI Upside. Curiosity — the desire to dig in and learn more — sounds like a luxury or, at worst, a waste of time to some business leaders, like an R&D project without end or payoff. However, if employees have the right environment to explore their business — and it yields

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Why the Future of Business Looks Like Formula One

This weekend’s Monaco Grand Prix not only was a victory for driver Lewis Hamilton but also showcased the importance of data-driven decision making in Formula One. Teammate Nico Rosberg yielded to Hamilton after their Mercedes strategists calculated that the current World Drivers’ Championship leader didn’t have a realistic chance of winning. Hamilton also used a bold tire-switching

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Business Drivers for Cloud vs. On-Premises Analytics

When it comes to your company’s data and analytics tools, how much does location matter? For years, business leaders have been hearing this debate about cloud versus on-premises data and analytics from their IT and security teams. I understand – at AnswerRocket, we went through the same debate. In late 2013, we began developing AnswerRocket’s

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Top 9 Business Intelligence and Analytics Trends for 2016

Breaking Down Business Intelligence Business intelligence is a broad term that encompasses the technology and techniques that companies use for data analysis. Get a better grasp on business intelligence, BI tools, and where AnswerRocket fits in with this BI guide. Scroll down to learn more. Click To Scroll Down Table of Contents 1. What is Business

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