Customer Case Study​

Growing Customer Loyalty with Targeted Promotions


Food Service Rewards was using a traditional data analytics platform that just wasn’t working. Only specialists with technical training could query the data, leading to bottlenecks as requests stacked up. AnswerRocket’s natural language queries enable everyone, regardless of their technical skill, to query the data and receive instant insights.

about Food Service Rewards™

Working with over 60,000 restaurants and 350 food manufacturers, Food Service Rewards is the industry’s largest loyalty program. Chefs earn rewards for the products they buy from distributors like Sysco and US Foods, while manufacturers like Tyson and Unilever gain downstream visibility into customer purchase patterns. Leveraging this data, manufacturers can combat substitution, expand product placements, and sell more cases by offering targeted rewards.

For more information visit:  https://www.foodservicerewards.com/.

INDUSTRY

Wholesale Rewards

location

Minneapolis, MN

Company size

201-500 employees

solution

Augmented Analytics Platform

The Problem

Food Service Rewards was using a traditional data analytics platform that just wasn’t working. Only specialists with technical training could query the data, leading to bottlenecks as requests stacked up. By the time the results came back, the need for that insight had often passed. To run a successful loyalty program, the team needed faster insights that would help them better understand customer churn and purchasing behavior to create more effective promotions.

Food Service Rewards Needed to Answer Business Questions Like:

• Which customers bought ketchup from Sysco last year, and what was the volume by brand?
• Which regular customers stopped buying?
• Which customers started buying new products & in what volumes?
• How broadly is a customer buying across a manufacturers portfolio?

With the help of AnswerRocket, we built some
custom queries that look back over time,
understand past purchase trends, and give us
the ability to trigger specific promotions when
restaurant operators stop buying or start buying
anew, which is critical to running a successful
loyalty program.

tiger beaudoin
Founder

The Solution

AnswerRocket’s natural language queries enable everyone, regardless of their technical skill, to query the data and receive instant insights. AnswerRocket saves hours of time each week, allowing teams to show customers critical data insights directly on Zoom calls. These insights on customer purchasing behavior are an enormous competitive advantage, as most manufacturers in the restaurant industry don’t control their distribution. This newfound visibility into when customers start or stop buying has enhanced the team’s ability to create targeted promotions and minimize churn.

The biggest benefit of AnswerRocket is the time saved every week. Now the whole team can answer their own queries instead of having to wait for an answer to come back from corporate. In addition, we schedule query results to be sent internally and externally, saving us hours of administrative time. What’s that worth?

Tiger Beaudoin
Founder

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