Market Insights for Retail Growth

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$B+

Annual Revenue

K+

Employees

Consumer Goods
Professional Goods
Personal Care Products
Manufacturing

Marketing
Insights & Analytics
Brand Management

Custom AI Assistant
Automated Analytics
Self-Service Insights
Market Share Analysis

Problem

Senior stakeholders and sales leaders spent excessive time on manual Nielsen data analysis, delaying strategic retail discussions

Tools provided by Nielsen were difficult for business users to use, and still required manual analysis to get to drivers

Users had limited ability to quickly drill down into performance drivers across segments and SKUs

Complex market share calculations required consistent methodology across retail channels

Teams needed faster access to category and competitive insights for retail negotiations

Deployed AI-powered assistant combining automated Nielsen data analysis with interactive exploration capabilities

Implemented Max AI accelerators allowing business teams to answer complex questions around market share performance in seconds

Engineered comprehensive data pipeline for harmonized multi-category analytics across bath and facial tissue

Built sophisticated market share analysis framework supporting multiple calculation methodologies

Leveraged AnswerRocket expertise to roll out the solution in weeks, making it one of the most efficient and successful technology deployments

Transformed senior stakeholders from manual analysts to strategic decision-makers

Accelerated preparation time for retail discussions while increasing analytical depth

Ensured 100% consistency in market share calculations across channels

Democratized access to Nielsen insights across sales and category teams

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