Case Study

Market Share and Depletions Analytics

A global spirits leader transformed their strategic decision-making capabilities and unlocked new revenue opportunities by implementing an intelligent analytics solution that unified market share and depletion data analysis.

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$B+

Annual Revenue

K+

Employees

Industry

Consumer Goods
Alcoholic Beverages

Function

Marketing
Insights & Analytics
Brand Management

Technologies

Solutions Delivered

Automated Reporting
Custom AI Assistant
Conversational Analytics
Customer PowerBI Connector

Problem

Manual analysis of Nielsen market share and Depletions data consumed valuable strategic time and delayed critical business decisions

Teams lacked ability to perform real-time comparative analysis across multiple data sources

Strategic customer conversations lacked relevant insights that could unlock growth opportunities

Complex hierarchical data structures made consistent analysis across markets challenging

Business users needed self-service capabilities to investigate performance drivers independently

Solution

Engineered custom Power BI connector to leverage existing semantic layer, calculations, and aggregations, creating a single source of truth without duplicate data management

Implemented Max AI platform and tools for exploring complex market performance questions in less than a month

Developed dual AI Assistants optimized for analyzing Nielsen market share and Depletions data

Benefits

Transformed strategic teams from data processors to insight generators

Enabled real-time market performance analysis and rapid response to opportunities

Democratized access to advanced analytics across all business stakeholders

Established scalable foundation for future AI-powered business intelligence initiatives

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