The growth of big data has created a whole new set of challenges. Namely, the ability for expanding groups of users to leverage this data to drive profitable action. Self-service analytics has been talked about for decades, but only a handful of technicians in each company can use the current generation of data exploration and visualization tools to create new visualizations and insights.
In this talk at Strata + Hadoop World in New York City, Mike Finley discusses the advent of big data and the changes needed to empower business users with self-service analytics using natural language search on big data. Mike shows a demo of AnswerRocket using retail data and natural language search to make big data discovery accessible to the everyday business user.