As one of the original innovators in big data, IRI integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses. IRI combines this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically-advanced, cloud-based visualization platform, IRI Liquid Data®. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring your media strategies to likely purchasers of your brand, or guiding you through new product or market planning, they ensure that your business can better leverage data to help you grow.
IRI solutions offers its customers:
Why You Should Use AnswerRocket with
IRI for AI Data Analysis
Types of IRi Data You Can Analyze with AnswerRocket
|Consumer and Shopper
|The future of CPG is about bringing a one-to-one shopper-centric marketing and execution strategy to drive growth. IRI’s Consumer and Shopper solutions focus on leveraging our shopper marketing cloud of vast data for deep shopper insights, segment planning, opportunity sizing and activation strategies that empower companies to win the sale and the shopper.
|The world of retail is evolving quickly, from experimentation with new brick-and-mortar store formats to the rising impact of e-commerce. Consumer preferences and expectations are also changing, including where they shop and what they buy. To win, retailers and their supplier partners need faster access to integrated insights which are supported by technology that enables faster decision-making and better collaboration.
IRi + AnswerRocket =
Actionable Insights from Your Data
Ask questions in your own words
Query your IRi data in place using natural language search to get quick answers, insights, and visualizations.
Automate recurring analysis
Automate your routine analysis to produce interactive decks that can be shared across your organization.
Understand drivers of performance changes
Quickly get to the “why?” behind changes in your KPIs by using machine learning to identify top drivers behind a metric change.
Chat with Max, your ChatGPT-like data analyst
Let Max act as your AI assistant for analytics to assist you with business performance analysis. Simply chat with Max to get instant answers and insights about your key metrics, performance drivers, trends, forecasts, and more.