Kantar + answerrocket

AnswerRocket works with Kantar

About Kantar

Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide.

They have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 75 markets.

Kantar doesn’t just help clients understand what’s happened, they tell them why and how they can shape the future.

Kantar knows more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, they help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.

kantar proudly offers its customers:

Advertising, Media & PR: Make informed marketing and PR decisions. Maximize the effectiveness of your creative, and your paid, owned and earned media activity, at every stage.
Audience Measurement: Unlock audiences and drive growth, with versatile audience measurement technology and expertise from Kantar.
Analytics: Where human expertise, AI-powered analytics and technology converge to predict consumer behavior and optimize priorities for growth.
Brand Growth: Position your brand correctly for growth. Identify and seize opportunities, make your brand stand out, and measure what matters.
Consulting: Find and sustain top line growth. Kantar’s strategic consultants around the world deliver practical services through solutions that drive incremental growth.
Consumer, Shopper & Retail: Find and sustain top line growth. Their strategic consultants around the world deliver practical services through solutions that drive incremental growth.
Customer Experience Management: Build and maintain a strong relationship with your customers. Develop a winning customer strategy, monitor real-time customer feedback, and create a truly customer-centric culture.
Innovation: Meaningfully different innovation creates sustainable brand growth.
Policy & Society: Understand people and communities. Kantar partners to unlock the most effective ways to address global public policy challenges and deliver public value for clients.
Research Services: Meet your research goals, globally. From in-depth qualitative research expertise to the latest AI-based technology, they have the right solution to support you.
Sustainability: Kantar works with organizations across the spectrum of sustainability challenges in order to meaningfully define and powerfully activate sustainability strategy.

Why You Should Use AnswerRocket with
Kantar for AI Data Analysis

Faster, Actionable

Unlock advanced analytics capabilities via generative AI and a conversational interface to get richer insights, on demand.

Democratized data & analytics

Give team members safe, secure access to the data and analysis they need to optimize business performance.

Greater ROI
from Your Data

Make the most of your data warehouse investment by putting your data to work to guide data-driven decisions at scale.

Types of Kantar Data You Can Analyze with AnswerRocket

Brand Equity (Brand Power) DataConsumer Panel Data
Winning brands stand for something: they are Meaningful, Different and Salient. The MDS Framework can provide valuable insights to help you build your brand. 

• Gain a deep understanding on how to drive brand power

• Build strong brand positioning

• Launch consumer relevant activations
Build a consumer led innovation pipeline
Capture the most detailed picture of what consumers really do: what they watch, what they eat, what they buy, where, when, and how often they buy, which brands they buy, at what price, and why. Kantar’s consumer panels identify the retailers, people, occasions, categories and trends that will generate sustainable growth for the future, to help you seize the right opportunities. They track household shopping decisions for more than 750,000 consumers worldwide.

Kantar + AnswerRocket =
Actionable Insights from Your Data

Ask questions in your own words

Query your Kantar data in place using natural language search to get quick answers, insights, and visualizations.

Automate recurring analysis

Automate your routine analysis to produce interactive decks that can be shared across your organization.

Understand drivers of performance changes

Quickly get to the “why?” behind changes in your KPIs by using machine learning to identify top drivers behind a metric change.

Chat with Max, your ChatGPT-like data analyst

Let Max act as your AI assistant for analytics to assist you with business performance analysis. Simply chat with Max to get instant answers and insights about your key metrics, performance drivers, trends, forecasts, and more.

Ready to learn more?

Get the most out of your data on Kantar with AnswerRocket’s augmented analytics platform powered by AI + machine learning.

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