Nielseniq + answerrocket

AnswerRocket is a NielsenIQ partner

About NielsenIQ

NielsenIQ, the global leader in consumer market data, designed the NielsenIQ Partner Network to offer partners and their customers access to its robust retail and shopper data. Through the collaboration, AnswerRocket users can easily analyze their NielsenIQ data to uncover actionable insights. By coupling NielsenIQ’s robust data with AnswerRocket’s advanced AI analytics, customers can develop data-driven, competitive category and brand strategies.

nielseniq solutions offer their customers the ability to:

Know your shoppers and customers: Make shopper-centric decisions with a complete picture of consumer habits and trends.
Innovate your products: Create, evolve, and market your products to consistently grow your business.
Refine your assortment: Identify and implement a product mix that meets the needs of your diverse market.
Perfect your channels: Leverage granular, flexible models to expand the availability of your products.
Maximize your revenue: Uncover the story behind your revenue to pursue growth opportunities.
Optimize your performance: Strengthen the efficiency of your products and services to elevate your results.
Amplify your data: Streamline the way you share information across systems to drive successful collaborations.

Why You Should Use AnswerRocket with
NielsenIQ for AI Data Analysis

Faster, Actionable

GenAI technology helps you unlock advanced analytics capabilities via a chat-based interface for richer insights, on demand.

Democratized data & analytics

Give team members safe, secure access to the data and analysis they need to optimize business performance.

Greater ROI
from Your Data

Make the most of your NielsenIQ data investment by putting your data to work to guide data-driven decisions at scale.

Types of Nielsen Data You Can Analyze with AnswerRocket

Retail Measurement Services (RMS)Panel Data
Unlock the power of NielsenIQ’s Retail Measurement Services (RMS) for crystal-clear insights with unmatched detail about stores. This data helps you figure out how well your business strategies are working, both in local areas and worldwide. Keep an eye on sales in important places, with key retailers, and across different markets to tweak and improve your strategies confidently.Panel data, also known as household data, comes from families who share what they buy by scanning product barcodes and indicating where they bought them. Companies like NielsenIQ collect this information. With data from over 250,000 households in 25 countries, NielsenIQ can follow what people are buying. This gives brands a broad view of sales trends and direct insights from shoppers themselves.

NielsenIQ + AnswerRocket =
Actionable Insights from Your Data

Ask questions in your own words

Query your NielsenIQ data in place using natural language search to get quick answers, insights, and visualizations.

Automate recurring analysis

Automate your routine analysis to produce interactive decks that can be shared across your organization.

Understand drivers of performance changes

Quickly get to the “why?” behind changes in your KPIs by using machine learning to identify top drivers behind a metric change.

Chat with Max, your ChatGPT-like data analyst

Let Max act as your AI assistant for analytics to assist you with business performance analysis. Simply chat with Max to get instant answers and insights about your key metrics, performance drivers, trends, forecasts, and more.

Ready to learn more?

Get the most out of your data on NielsenIQ with AnswerRocket’s augmented analytics platform powered by AI + machine learning.

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