Leverage AI Analytics to Optimize Your Product Portfolio


SKU Rationalization

Stock keeping unit (SKU) rationalization is the process of analyzing your product offerings to determine which items should be kept, discontinued, or introduced. By focusing on the most profitable and relevant products, businesses can significantly reduce costs, improve inventory management, and enhance customer satisfaction.

why it matters

Improve Outcomes With Data-Driven Solutions

Reduce Costs

Minimize storage and operational expenses by eliminating underperforming products.

Increase Sales

Focus on high-performing products that resonate with your customers.

Guide Innovation

Understand what consumers want to inform your future product development efforts.

our approach

Harnessing AI for Smarter SKU Rationalization

AnswerRocket’s AI-driven approach revolutionizes SKU Rationalization by automating the analysis process.

Your Own AI Assistant: Chat with our AI Data Analyst, Max, for instant answers to your ad hoc questions.
Analyze Complex Data Easily: AnswerRocket uses machine learning data analysis to quickly sift through extensive product data, identifying key performance metrics and trends.
Get Actionable Insights: Get clear, actionable recommendations on which SKUs to prioritize, based on comprehensive data analysis.
Customizable to Your Needs: Tailor the tool to align with your specific business requirements and market dynamics.

your data

Uncover Insights from Multiple Data Sources

AnswerRocket’s platform integrates with various data sources to provide insights on your product performance across different dimensions such as channels, customer segments, retailers, promotions, and more.

Syndicated Data

Analyze data from syndicated providers like Nielsen IQ, Kantar, and IRI to find key market insights.

Retailer Data

Understand what products are selling through and which are not to guide keep or cut decisions.

Operational Data

Balance your decisions with insights on operational costs to produce and distribute products.

Ready To Transform Your Product Portfolio?

Discover how AnswerRocket can empower your SKU Rationalization strategy with AI-driven insights. Request a demo today.

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